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The following statement sets out details of the cookies policy adopted by Prime Aurora regarding its website(s) (the "Website(s)"; "we"; "us" or "our") to gather and disseminate information ("Cookies Policy"). Whenever in this Cookies Policy that We refer to "you" or "yours"' the intention is to all users who make use of our Website(s).
We use cookies (small text files containing a string of alphanumeric characters that we put on your computer) and other similar tracking technologies (like web beacons, pixels, tags and scripts) to uniquely identify visitors' and/or users' browsers and to gather information about how visitor and/or user interaction with the Website(s), including for interest-based advertising. We use this information for the following purposes: assisting visitors and/or users in navigation; assisting in registration, login and the ability to provide feedback; analyzing the use of products, services or applications; and assisting with promotional and marketing efforts (including behavioral advertising).
Some of our service providers, affiliates, sub-contractors, business partners, advertisers, publishers, advertising agencies and/or platforms, etc. (herein: "Third Parties"), may also use such technologies in connection with the services they perform on our behalf.
Purpose of Cookies
Our Cookies Policy ensures your journey through our websites is tailored to your preferences. We employ cookies and similar tracking technologies to enhance your interaction with our Websites. These technologies, like web beacons, pixels, tags, and scripts, uniquely identify and gather information about your browser.
The information collected serves various purposes:
Assisting in navigation, registration, login, and feedback provision.
Analyzing product, service, or application usage.
Facilitating promotional and marketing efforts, including behavioral advertising.
These technologies don’t disclose your personally identifiable information unless you willingly provide it.
Usage of Cookies
Cookies are utilized on the Prime Aurora website:
Website(s) operated by us and/or authorized Third Parties. Software and/or mobile applications made available by us and/or authorized Third Parties.
By using our Websites, you agree to the Cookies Policy. Some cookies are essential to the performance of our Website (you cannot opt out from these cookies). Your browser may also allow you to block the storage of cookies on your computer; please refer to your browser’s “Help” menu or website for more information. If you use our services without blocking cookies you are actually consenting to the cookies.
Cookie Categories
- Session Cookies: Temporary storage for browsing sessions, enhancing Website functionality.
- Essential Cookies: Necessary for Website operation, enabling login and member benefits.
- Functional Cookies: Save settings and data for a personalized experience on the Website(s).
- Persistent Cookies: Stored for a fixed period, recognizing preferences across visit.
- Targeting and Advertising Cookies: Collect information for service improvement and serve targeted advertisements.
- Analytics Cookies: Enhance Website functionality by collecting and analyzing aggregated information about user behavior.
Cookie Examples:
_____________: Connects to the server, storing data between requests.
___________: Indicates Dark Mode preference.
_________: Adjusts website display based on access method.
_________ (Google): Customizes ads on Google websites.
_______ (DoubleClick - Google): Avoids repeated ads, improving overall ad quality.
______ (DoubleClick - Google): Serves targeted ads based on previous website visits.
Third-Party Cookies
- Google cookies: Utilized for analytics and Ads 360 for marketing, advertising, and remarketing.
- Facebook cookies: Enable interest-based advertising on Facebook platforms.
- Bing cookies: Used for marketing, advertising, and remarketing purposes on Bing.
Information Sharing
We disclose contact and/or billing information as described in our Privacy Policy and this Cookies Policy:
With your express permission.
With Partners and affiliates, under common control.
With Third Parties providing services like analytics, data management, web hosting, and development (Service Providers).
In mergers, sales, asset transfers, or other corporate changes.
When necessary to protect the Website, its users, or comply with legal obligations.
Browser Settings
Different browsers provide control over cookies, session storage, and local storage. You can customize settings or use tools like "Do-Not-Track" signals and browser extensions to manage third-party tracking cookies. However, note that some features may not work if you disable cookies. Refer to https://allaboutcookies.org for detailed browser control instructions.
Contact Us
For any queries regarding data collection and usage, reach out to us at